Advertising and Advertising purpose and types

What Is Advesrtisment.?

  • Advertising is a form of marketing communication used to promote  something or sell something, usually a business's product or service. 

"Advertising by a government in favor of its own policies is often called propaganda."
  •  Example of  sample google Advertisements are given below:
1.Click below to see Advertisement sample 1 :


2.Click below to see Advertisement sample 2 :


3.Click below to see Advertisement sample 3:


4.Click below to see Advertisement sample 4 :


5.Click below to see Advertisement sample 5 :




 What is the Purpose of Advertising??

The main purpose of advertising is to attract customers towards a company's services or products and covience that  there products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.


Father of modern advertising
Thomas J. Barratt from London has been called "the father of modern advertising".Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, "Good morning. Have you used Pears' soap?" was famous in its day and into the 20th century


What is an objective of advertisement:


The objectives of an advertising campaign and for each individual advertisement. The model postulates six steps a buyer moves through when making a purchase:
  • Awareness
  • Knowledge
  • Liking
  • Preference
  • Conviction
  • Purchase
Do you know or aware of   different types of Advertisements.?

Types of advertising:

  • Mobile billboard advertising
  • In-store advertising
  • Coffee cup advertising
  • Street advertising
  • Sheltered outdoor advertising
  • Celebrity branding
  • Customer-generated advertising
  • Aerial advertising
  • Television advertising / Music in advertising
  • Infomercials
  • Radio advertising
  • Online advertising
  • Domain name advertising
  • Product placements
  • Press advertising
  • Billboard advertising




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